The Joule has excellent marketing

Optimal Energy has a great website, and cool bumper stickers

[2010-08-24]

This morning I drove behind a car with a bumper sticker that read "I'd rather be driving a Joule"

I would too. You buy the car, and lease the battery. It keeps costs lower, and allows options like battery swapouts at filling stations. The car will be available from Optimal Energy next year.

Until then, you can stay informed of developments and green issues at its blog, don't be a passenger.com.

☙